Adding your Squarespace website to Google Analytics

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When you put so much effort into creating content for your website and building your online presence, it's great to have the option to understand exactly what your visitors are doing and how they are behaving / interacting with your content. Google Analytics is an amazing tool that gives you insights into your website, allowing you to really understand who, what and why people are landing on your site. Here's how to install Google Analytics on your Squarespace site
 



how to set up your squarespace website on google analytics
 

Creating an account

The first thing you need to do is click here and visit the Google Analytics website. Here, you will be able to create an account by filling in your account name, website information and more. 
 


Get tracking code

Once you have created your account, you will be assigned a tracking code that is unique to your site and enables Google to track and collect information regarding your website and how people are interacting with it. 

To access your tracking code, you will see a little cog on the left hand side of the screen. Clicking this will bring out a panel of options whereby you will need to click tracking info in the second pane. This will drop down more options where you will then click tracking code. 

how to add my squarespace website to google analytics

Once you have clicked tracking code, you will see a long ID number at the top of the page which looks like this: UA-XXXXXXXX-X. This number is your tracking code and will allow you to connect your Google Analytics account to your Squarespace website.

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Installing Google Analytics on your Squarespace website

Luckily for Squarespace users, the process of linking Google analytics couldn't be simpler. All you have to do is log in to the backend of your website and click into your Settings > Advanced > External Services. Once you are in External Services, insert your UA-XXXXXXXX-X tracking code under Google Analytics Account Number and you're all set.

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What next?

Now that you've set up your Google Analytics account and linked it to your website, all that's left to do is wait for your statistics to start filtering through which can take up to 24 hours, so don't panic!

Having analytics on your website will be essential in seeing how your website is growing and where people are landing. It will give you invaluable insights that can be tracked over time and even let you see a live count of how many visitors you have on your website - pretty cool stuff!

We will be writing a dedicated post to reading these statistics so watch this space for more information, until then, happy analysing!

Squarespace, SEOEmber 29