Why We Use Squarespace And Why You Should Too!
Wordpress, Wix, Weebly, you name it - we’ve probably tried it. And although they all have their own benefits, there’s one platform we always go back to every time. Our love of Squarespace is no secret, there are so many benefits for both us as designers and you as small business owners - It’s our go-to for all of our website design projects and here’s why.
It’s Extremely Intuitive
The back-end of Squarespace is super intuitive, it couldn’t be easier to update your content, change your settings and more. This is beneficial for so many reasons! Firstly, you won’t need to pay a developer to make any edits or update any information on the site, you will be able to tweak your content throughout the future which means it’s an inexpensive option for your business. It also allows you to keep your site up to date at all times, there’s no need to send emails back and forth, simply log in and update as and when you need to!
Built In SEO Tools
Search Engine Optimisation (SEO), it’s the word on everyones lips and there’s good reason why. We use our phones and laptops to find services and products all of the time, so it’s essential that our audience can find us when they do. Squarespace is built with SEO in mind, not only is it super easy to update your meta titles, meta descriptions, alt tags and more, Squarespace automates the generation of your sitemap, cleans up your HTML, optimising your site for mobile use and more!
Stress Free
This is probably one of our favourite benefits. With Squarespace, there’s no need to update/backup your site, patch security vulnerabilities, purchase external hosting, install an SSL certificate etc. Unlike other platforms, Squarespace is a fully managed platform, this means you can run your site without worry, giving you peace of mind that the essentials are covered and taken care of.
Uh-Mazing Support
If you have a question regarding your website, Squarespace offer 24/7 support. Not only have they created a range of amazing resources and guides on the platform, they offer free live chat and email support! They are always happy to help, we love off-boarding our clients, knowing they will always have someone on hand to help them at any time.
Analytics
When you run a business, you need to know who is visiting your site, how they are accessing it and what they are looking at. Squarespace allows you to integrate Google Analytics in addition to providing their own analytics resources, this is perfect for tracking goals and understanding how people are interacting with your website.
E-commerce Functionality
If you sell products, Squarespace is a great option. It has a range of amazing features which have been crafted just for those who sell products or services. From simple product upload and organisation to sales insights and payment options, Squarespace is a great option if you’re looking to take your store online.
Beautiful Design
Hey, we’re designers and we had to mention it. Squarespace allows us to create beautiful designs for you and your people - not only that, we can make your site unique using custom code, helping you stand out from the crowd. We love how our designs can be translated onto the platform, looking great on mobile, tablet and desktops.
All Inclusive Pricing
Most platforms require you to purchase hosting, domains, SSL Certificates, Gsuite, Support and more from separate providers. Squarespace is all inclusive which means that everything is in one place! Your hosting, SSL, Support and more is included in your subscription cost whilst Gsuite and more can be purchased directly through your back end.
We want our clients to thrive online and so we always feel confident when handing over our website builds, we know they will be able to maintain, update and grow their new online home without stress or worry! We have only touched the surface here but you get the idea, it’s a platform we truly love!
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